Era of integration creates the increasingly competitive market. Enterprises tend to expand globally such as Honda, Unilever, P&G. To succeed , enterprises must have their own strategies in international marketing. However, for most of Vietnamese SMEs, developing international marketing is still new and difficult.
“International marketing” lectured by expert Duong Ngoc Dung will provide knowledge about how to do international marketing for entrepreneurs.
Đối tượng chương trình
- Management levels: Chairman, CEO, Board, Board of Members, Managers, Leaders, Chairman Assistant, CEO Assistant.
- Middle-managers: functional managers, head/deputy head of departments, sections….in enterprise.
- Individuals who are interested in marketing and developing international marketing.
Mục tiêu chương trình
- Trainees understand about international marketing
- Challenges enterprises have to face when doing international marketing
- Methods for effective international marketing.