Building global brand
The course Building global brand will favor entrepreneurs in branding and planning to dominate the global market.
Building global brand - Khóa học CEO
Giới thiệu khoá học
“From language missteps to misunderstanding cultural norms, veteran branding expert Barbara E. Kahn has seen it all when it comes to the missteps of launching a brand across borders”_ Gwen Moran.
There are many global brands over the world like IBM, Coca Cola, Pepsi, GE but there is no one from Vietnam. It is good time for enterprises to pay more attention on how to build global brand as well as make Vietnamese brands reach the world. It is difficult but it is not impossible.
The course “Building global brand” will favor entrepreneurs in branding and planning to dominate the global market.
ĐỐI TƯỢNG THAM GIA
- Management levels: Chairman, CEO, Board, Board of Members, Managers, Leaders, Chairman Assistant, CEO Assistant.
- Middle-managers: functional managers, head/deputy head of departments, sections….in enterprise.
- Individuals who are interested in branding and building global brand.
Mục tiêu chương trình
- Trainees understand more about global brand
- Trainees are equipped with methods to build global brand
- Distinguish between “building global brand” vs “building national brand”
Nội dung chương trình
Introduction
Lesson 1: What is a brand?
Lesson 2: Brand personality - Brand soul
Lesson 3: Starters
Lesson 4: Starters (Continued)
Lesson 5: Starters (Continued)
Lesson 6: Requirement
Lesson 7: 3 Must - Do things
Lesson 8: Summing Up
Giảng viên
Khóa học liên quan
Học phí:
999,000 VNĐ
Thông tin khóa học
- Danh mục: Training Courses In English
- Chuyên đề: 9 bài học
- Thời lượng: 1h 17m 2s
- Hotline: 096 9949 356
- Email: minhngocmba@gmail.com