International marketing
Intenational marketing lectured by expert Duong Ngoc Dung will provide knowledge about how to do international marketing for entrepreneurs.
International marketing - Khóa học CEO
Giới thiệu khoá học
Era of integration creates the increasingly competitive market. Enterprises tend to expand globally such as Honda, Unilever, P&G. To succeed , enterprises must have their own strategies in international marketing. However, for most of Vietnamese SMEs, developing international marketing is still new and difficult.
“International marketing” lectured by expert Duong Ngoc Dung will provide knowledge about how to do international marketing for entrepreneurs.
ĐỐI TƯỢNG THAM GIA
- Management levels: Chairman, CEO, Board, Board of Members, Managers, Leaders, Chairman Assistant, CEO Assistant.
- Middle-managers: functional managers, head/deputy head of departments, sections….in enterprise.
- Individuals who are interested in marketing and developing international marketing.
Mục tiêu chương trình
- Trainees understand about international marketing
- Challenges enterprises have to face when doing international marketing
- Methods for effective international marketing.
Nội dung chương trình
Lesson 1: International Marketing
Lesson 2: The Marketing Mix
Lesson 3: Segmentation
Lesson 4: Challenges and issues
Lesson 5: Communication
Lesson 6: Human factors
Lesson 7: Marketing strategies
Lesson 8: Marketing Plan
Giảng viên
Khóa học liên quan
Học phí:
999,000 VNĐ
Thông tin khóa học
- Danh mục: Training Courses In English
- Chuyên đề: 8 bài học
- Thời lượng: 1h 18m 59s
- Hotline: 096 9949 356
- Email: minhngocmba@gmail.com